Brand & Integrated Marketing Teams - RightMetric
Brand Marketers
Get custom audience & competitor reports that uncover key opportunities for your digital strategy.
DATA BACKED INSIGHTS TO:
Understand your target audience to reach them better
See what’s working for competitors
Inform a content strategy that resonates
What’s in a RightMetric Report?
Competitor Intel
Pull back the curtain to see your competitors’ actual digital metrics like traffic, ad spend, campaign performance, and more
Actionable recommendations based on what’s working and not working for your top competitors
Audience Insights
Get a clear picture of your audience’s online behaviour by pulling together data from search, social, web, and apps
Actionable recommendations to reach & grow your audience online by uncovering their most engaged social platforms, websites, influencers, podcasts, email newsletters, and more.
Content Opportunities
Find the hidden content opportunities that are already resonating with your target audience before your competitors do
Actionable recommendations on content to create (and not create!), plus clear creative direction for your team or agency
We use RightMetric's research to quickly get an idea of content that will resonate with our audiences and the most efficient channels to deliver it on. It's been a great source of inspiration for many teams across our org.
The analysis supported the strategy development of our largest new product launch of the year and our highest sell through—ever.
The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it!
3 Key reports to fuel your digital strategy.
Competitor Snapshot™
Identify competitive opportunities by measuring your top 5 competitors across the digital landscape—who’s winning, what’s working, and why?
40-50 slides | 5 min read time
For your top 5 competitors, see their key metrics across 9 digital areas:
- Positioning & Messaging
- Site & Traffic
- Digital Advertising
- Referrals & Partnerships
- Organic Search & SEO
- Social Media
- Content
- Email Marketing
- Targeting & Demographics
Winners, losers, and whitespace in each area
How everything listed above is trending over time
What’s propelling the winners (top campaigns, creative, messaging, spend insights, and more)
Order now to get your report in 1-2 weeks
Audience Profile™
Find all the best ways to reach & grow your audience online by uncovering their most engaged social platforms, websites, influencers, podcasts, email newsletters, and more.
15 - 25 slides | 4 minute read time
Full demo, geo, and psychographic breakdown of the audience to inform segmentation
Identify the websites, social platforms, podcasts, and newsletters where the spend time and focus their attention
Uncover the press, media, brands, and influencers they’re already engaged with
Highlight their key likes, dislikes, and emotional drivers to inform your strategy.
Order now to get your report in 1-2 weeks
Content Analysis™
Surface high impact, low competition content opportunities for your target audience—plus a one-page cheatsheet on each content opportunity for your creative team.
15 - 20 slides | 3 minute read time
Identify the top themes and formats for the audience across all platforms
A cheat sheet on each top performing theme for your creative team / agency
Recommendations to leverage each platform, theme, and format to grow your audience
Order now to get your report in 1-2 weeks
60-Day Money
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We guarantee your RightMetric experience will be valuable. If you don't agree, let us know and we'll give you a 100% refund, no questions asked. See terms of use for more info.
The cheat code to your perfect strategy.
to reach new and existing audiences
with deep audience insights
for competitors
plan strategy with confidence
get insights fast, move onto execution
the cost of a single junior team member
Stay on top of where your audience is spending time
Explore Social Whitespace Map™ →
Identify platform-specific content whitespace for your audience
Explore Social Content Opportunities™ →Identify key growth drivers for the fastest growing brands
Explore Activation Teardown™ →
Identify the content creators your audience is most engaged with
Explore Influence Identifier™ →Find the messaging themes truly resonating with your audience
Messaging Map™ →
Benchmark competitors’ media mix. See what’s working & not working
Explore Advertising Channel Scan™ →Benchmark competitors to find competitive whitespace channels
Explore Competitor Snapshot™ →
Design a top performing loyalty program
Explore Loyalty & Community Teardown™ →
The depth, creativity and holistic nature of RightMetric's analysis supported the strategy development of our largest new product launch of the year and resulted in our highest sell through-ever.
