Competitor Intel Services
Pull back the curtain to see your competitors’ actual digital metrics like traffic, ad spend, campaign performance, and more. See what’s working and not working for your top competitors and start refining your marketing campaigns today.
Competitive Intelligence for strategies that perform
Unlock a major competitive advantage with RightMetric's competitive intel by gaining a deep understanding of your brand’s digital landscape of competitors, industry leaders, and challenger brands. Pull back the curtain and get data-led insights into what’s working and not working for the top brands.
See where competitors are investing, which channels are working, and the exact tactics, content, and campaigns they’re using to drive growth.
All the audience research you need in one place
Competitor Snapshot
Tear down the digital strategies of 5 key competitors. Understand what’s working and not working across all their digital channels.
Competitor Ad Spend
Break down how much competitors are spending, on which platforms (Meta, Google Ads, YouTube, TikTok, etc), and how it’s trending over time.
Ad Funnel Teardown
Deconstruct the digital ad funnel of a key competitor to see their spend, creative, and strategy at each stage of their funnel.
Partnerships Teardown
Inform your partnership/ambassador program by measuring which types of partners are driving the greatest results for your competitors and how they’re doing it.
Traffic Intelligence
Pull back the curtain on your competitors website traffic to see which channels are generating the most growth (ads, social, referrals, search, email, etc), and what strategies they are using to drive that growth.
Email Channel Scan
Break down your competitors’ email marketing programs to understand segmentation, path to purchase, and creative that’s working and not working.
Competitive Intelligence that combines datasets from across the entire digital landscape
Analyzing competitor data on only one digital channel creates a skewed view of their performance.
That's why we scour the internet for quality data sets across *every* relevant channel and then combine them into custom research that provides you with insights that are holistic and accurate.
The best part? You only pay for the insights you need, not the 25+ data subscriptions required to create it.
Social Media
Your competitors’ content & social performance across all major social media networks. No blindspots.
Web Traffic
Pull back the curtain on your competitors’ with the same granularity as Google Analytics.
Search Engines
Your competitors’ search strategy and performance.
Digital Advertising Platforms
Measure the spend and effectiveness of your competitors’ digital advertising programs across all major ad platforms. Identify the campaigns and creative driving the most impact.
Access your competitors’ key email marketing metrics like list size and email traffic. See the email content & messaging driving the greatest results.
Targeting & Demographics
Understand the audience segments your competitors are reaching most effectively and identify whitespace.
What Our Clients Say
“The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it!”
“The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it!”
The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it!
We use RightMetric's research to quickly get an idea of content that will resonate with our audiences and the most efficient channels to deliver it on. It's been a great source of inspiration for many teams across our org.
The depth, creativity and holistic nature of RightMetric's analysis supported the strategy development of our largest new product launch of the year and resulted in our highest sell through-ever.
Partnering with RightMetric has been pivotal in improving our client's media strategies
Whether it's related to social or content opportunities, or even digital ad spend; RightMetric's analyses continuously inform our strategies.
My entire career has revolved around using data to understand customers to gain a competitive advantage. No analytics or research vendor can do what RightMetric does. Their team will provide you with insights on WHY things happen in a way that you haven’t seen before.
RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.
Learn how RightMetric can be an extension of your team
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Book a short call and learn how we can help you streamline your marketing research process and uncover valuable insights for your campaigns.
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