Audience Research Services
From in-depth audience segmentation to whitespace channels, get a clear understanding of your target audience to reach them better. Plug in a dedicated research team and start refining your marketing plans today.
Pets
Sport Equipment
Outdoor Apparel
Travel
Sport Equipment
Non Profit
Sport Equipment
Outdoor Apparel
Audience Insights for strategies that perform
Unlock a major competitive advantage with RightMetric's audience insights by gaining a deep understanding of your target audience. Pull back the curtain and get data-led insights into their behavior and preferences.
While your competitors continue to dump budget into Meta and Google ads, be the brand that meets your audience in all the high-attention low-competition places where they spend their time online, with messaging that resonates.
All the audience research you need in one place
Audience Gap Analysis
Understand what portion of your target audience you're reaching vs. not reaching. Find the highest opportunity personas hidden within both groups.
Data-Backed Personas
Understand the key characteristics of sub-groups within your target audience. Tailor your strategy to reach them effectively.
Top Social Media Platforms
Learn which social networks are most popular with your target audience and personas.
Social Creators
Find the creators your audience is already highly engaged with, especially hidden gems and rising stars with higher ROI.
Top Websites, Media,
Podcasts, & Email Newsletters
Identify all the high-attention low-competition places your target audience hangs out online.
Interests & Affinities
Gender, age, geo, education, key political issues, interests, brand affinities, hobbies, and more; for any audience.
Audience Research that combines datasets from across the entire digital landscape
Analyzing data from your target audience's behaviour on only one digital channel creates a skewed view of who they are and how to reach them.
That's why we scour the internet for quality data sets across *every* relevant channel and then combine them into custom research that provides you with insights that are holistic
and accurate.
The best part? You only pay for the insights you need, not the 15+ data subscriptions required to create it.
Social Media
Your audience's behaviour and content consumptions across all major social media networks. No blindspots.
Web Traffic
Understand your audience's buying journey across websites.
Search Engines
Your audience's search behavior and trends are critical to understand content preferences and buying intent.
Digital Advertising Platforms
Measure the efficacy of various ad campaigns targeting your desired audience.
Find your target audience's most engaged email newsletters.
Podcasts
Identify the podcasts that truly influence your audience.
What Our Clients Say
“The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it!”
“The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it!”
The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it!
We use RightMetric's research to quickly get an idea of content that will resonate with our audiences and the most efficient channels to deliver it on. It's been a great source of inspiration for many teams across our org.
The depth, creativity and holistic nature of RightMetric's analysis supported the strategy development of our largest new product launch of the year and resulted in our highest sell through-ever.
Partnering with RightMetric has been pivotal in improving our client's media strategies
Whether it's related to social or content opportunities, or even digital ad spend; RightMetric's analyses continuously inform our strategies.
My entire career has revolved around using data to understand customers to gain a competitive advantage. No analytics or research vendor can do what RightMetric does. Their team will provide you with insights on WHY things happen in a way that you haven’t seen before.
RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.
Learn how RightMetric can be an extension of your team
Let our experts answer
all your questions
Book a short call and learn how we can help you streamline your marketing research process and uncover valuable insights for your campaigns.
One service for all your marketing insights needs
Receive the latest insights on the strategies driving digital growth for the world’s fastest growing companies.
RightMetric is the #1 data-backed audience & competitor research service for marketing strategists
