Free Market Report: Banking on Millennial Newcomers

Nearly 60% of Canada's newcomers are millennials¹, a significant growth opportunity for financial institutions. While the Big 5 banks secure initial customers, they're missing the mark on long-term loyalty by overlooking content strategies that cater to later-stage financial needs. Challenger banks, credit unions, and insurers are also missing out on the substantial potential of this segment because of insufficient marketing efforts.

What’s Inside This Exclusive Report?

• The demographic characteristics, values, financial needs, and preferences of Millennial Newcomers in Canada.

• Preferred media platforms and community channels the audience relies on for news and community connection.

• Content themes that generate the highest engagement on platforms such as Instagram, YouTube, Facebook, and TikTok.

• Newcomer campaign ad metrics from TD Bank, Scotiabank, BMO, CIBC, RBC, National Bank of Canada and select content examples.

• How brands can optimize their content strategies to provide value and build trust with this audience.

Who Should Read This?

• Marketing & strategy teams at banks, credit unions, insurance & fintech companies.

• Financial service providers targeting newcomers & international customers.

• Content & digital marketing professionals seeking data-driven insights.

Ready to dominate this high-value audience before your competitors do? Download the Full Report Now.

_{1. Statistics Canada. (2024, September 25). Estimates of the components of international migration, by age and gender, annual .https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1710001401.  Retrieved 2025.}