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“Quickly gives us an idea of content that will resonate with our audiences and the most efficient channels to deliver it on”

Gabriel Authier

Global Brand Manager

“Continuously informs our social and advertising strategies”

Jaime Parson

Director of Marketing Insights

“Pivotal in improving our client's media strategies”

Gemma Philpott

Assc. Director of Strategy

“Mind blowing! Helped surface a lot of great insights”

Chris Mikulin

Co-founder

“Strategic insight that helps my team move fast without hesitation”

Martin Brueckner

Global Head Spots Communications

“Lots of actionable insights. Very Impactful.”

TJ Walker

Founder & CEO
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“Quickly gives us an idea of content that will resonate with our audiences and the most efficient channels to deliver it on”

Gabriel Authier

Global Brand Manager

“Continuously informs our social and advertising strategies”

Jaime Parson

Director of Marketing Insights

“Pivotal in improving our client's media strategies”

Gemma Philpott

Assc. Director of Strategy

“Mind blowing! Helped surface a lot of great insights”

Chris Mikulin

Co-founder

“Strategic insight that helps my team move fast without hesitation”

Martin Brueckner

Global Head Spots Communications

“Lots of actionable insights. Very Impactful.”

TJ Walker

Founder & CEO
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Uncover Opportunities To Inform Your Digital Strategy 

We uncover the best content, ads, partnerships, and campaigns to reach your audience.

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Gaming & eSports Digital Whitespace Map™ Q1 2022
Q1 2022

Gaming & eSports Digital Whitespace Map™ Q1 2022

Facebook
Instagram
TikTok
Twitch
YouTube
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Financial Services Digital Whitespace Map™ Q1 2022
Q1 2022

Financial Services Digital Whitespace Map™ Q1 2022

Facebook
Instagram
TikTok
Twitter
YouTube
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Where Big 5 Banks Funnel 16% of its Search Traffic Searching for Mortgage Information
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How Eyewear Brands Grew Web Traffic by +19% in the USA and +37% in Canada
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How Top Brands in the Toy Industry Increased Advertising Spends by +105% in 2021
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How Top Gaming Tournament Platforms Generated Over 255M Web Visits in 2021
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Increasing Account Sign Ups by 320% Through Gamification
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Seeing an +88% Increase in Instagram Followers in 4 Months
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CMA Connect Podcast: The Artistry of Analytics with RightMetric's CEO, Charlie Grinnell
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What's Working In Marketing™: How To Better Understand Your Customer with Katelyn Bourgoin, CEO of Customer Camp
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How Banks Distributed $4M to Reach  Aspiring Entrepreneurs
Q3 2021
Ad Campaign Comparison™

How Banks Distributed $4M to Reach Aspiring Entrepreneurs

Display Ads
Facebook
YouTube
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15 Ways Banks Are Engaging with Canadian Entrepreneurs on Social Media
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Content Opportunity Quadrants™ Entrepreneurs & Small Business Owners  2021
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CMA Connect Podcast: Performance Marketing vs Brand Building with RightMetric's CEO, Charlie Grinnell
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How Specialized Gained 1.3M Followers & 180M Views on TikTok
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Generating a +366% Increase in Paid Search Website Traffic YoY
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Apparel Digital Whitespace Map™ Q4 2021
Q4 2021

Apparel Digital Whitespace Map™ Q4 2021

Facebook
Instagram
TikTok
Twitch
YouTube
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Increasing Monthly Web Traffic by +65% MoM With a Witty Brand Campaign
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Generating 8.6B Views on a TikTok Contest Campaign
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How Mydoh Invested $22K to Get 75K App Installs in Four Months
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How Brands Appeal to Parents and Teens in the 143% YoY Growing Family Banking Industry
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How Loanz Increased Site Traffic by +209% With TikTok Ads
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Financial Industry Organic Social Trends in 2021
Q4 2021

Financial Industry Organic Social Trends in 2021

Facebook
Instagram
Twitter
YouTube
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Financial Industry Advertising Trends in 2021
Q4 2021

Financial Industry Advertising Trends in 2021

Display Ads
Facebook
Search
YouTube
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Trends in Financial Advisor Conversations on Twitter
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How CIBC Launched Its New Brand Identity to 95% Of Canadians in Six Weeks
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What's Working In Marketing™: Untapping the Power of Audience Research with Rand Fishkin, Co-Founder & CEO of SparkToro
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Financial Services Digital Whitespace Map™ Q4 2021
Q4 2021

Financial Services Digital Whitespace Map™ Q4 2021

Facebook
Instagram
TikTok
Twitter
YouTube
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How a Credit Union Increased Ad Spend by +260% for a Brand Refresh
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What's Working In Marketing™: The Fundamentals of Winning in eCommerce with George Weetman, VP of Digital Commerce at Arc'teryx
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Tripling Brand Membership Members from +150M to +500M by 2025
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4 Tactics for Effective  Black Friday Campaign for Outdoor Brands
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How Moosejaw Drives +110% More Black Friday Traffic With Paid Search
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3 Outdoor Brands that Boycott the Black Friday Craze
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How L.L. Bean Increased its Holiday Web Traffic by +20% YoY
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How PayPal’s 2020 Holiday Campaign Increased Web Traffic by +32% YoY
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Increasing Social Web Traffic by +45% With Giveaways & YouTube Tutorials
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Understanding the Social Landscape of Discussion for Financial Advisors
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Increasing Web Traffic by +81% YoY with eCommerce SEO Tactics
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How Financial Management Firms Leverage $443K Digital Spend to Target Institutional Investors
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Brand Relaunch to Double a Website Traffic in One Year
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How Online Financial Tools Generated Over 650K Site Visits
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How the Canadian Big Five Banks Increased App Downloads by +46%
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Gaining +10% Followers on Twitter with a Social Awareness Campaign
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How Visa’s Brand Refresh Increased Web Traffic by +31% YoY
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Running Impactful Organic Campaigns Reaching up to 170K Views
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Increasing Paid Search Traffic by +102% YoY
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How Helly Hansen Increased Web Traffic by +213% over Q3-Q4 2020
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How BMO Generated 1.7 Billion Campaign Views on TikTok
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How Instagram Ads helped Yeti Increase Their Social Traffic by +71%
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Top 6 Methods to Build & Engage an SMS Subscriber Base
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How an Acne Patch Brand Captured the Gen Z Audience
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Financial Industry Advertising Trends Q1-Q2 2021
Q3 2021

Financial Industry Advertising Trends Q1-Q2 2021

Display Ads
Facebook
YouTube
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How Fabletics Grew Their Email List Size to 5.6M
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How Gymshark Generates 2M YouTube Video Views Organically
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Top of Mind Podcast: How Brand and Performance Marketing Can Work Together with Charlie Grinnell
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How Canada Drives Tripled its Organic Search Traffic Share in 2 Years
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Using Branded and User-Generated Content to Improve SEO Strategies
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8 Lessons From Patagonia’s Website
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How Outdoor Research Relies on Search Traffic to Drive Website Visits
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How Ciele is Building Community with the FRND Influencer Program
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Increasing Paid Search Traffic by +445% YoY
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How Trim Increased Email Traffic +68% YoY
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Growing Organic Social Web Traffic +269% YoY
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