Top Influences (Social, Press & Podcast) for the Ski Audience in Q1 2024

The Purpose of This Research

To identify the most influential online entities (social creators, podcasts, and press) for the Ski audience by:

1. Analyzing performance metrics (views and followings)
2. Assessing relevance of creator content to the Ski industry
3. Monitoring growth rates to find Hidden Gems & Rising Stars

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Social Entities are Split Into Four Categories

1. Biggest: These creators have very high social followings and video views, so they reach a large portion of the audience. That said, they may not generate exceptional engagement.

2. Most Effective: These creators reach a large portion of the audience and generate tons of engagements & views

3. Hidden Gems: Creators with a solid following, reach, and engagement with the audience, but are small enough that they probably haven’t gone mainstream yet.

4. Rising Stars: These creators are Hidden Gems that are growing in popularity very quickly.

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Biggest Social Creators for the Ski Audience

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Most Effective Social Creators for the Ski Audience

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Rising Star Social Creators for the Ski Audience

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Hidden Gem Social Creators for the Ski Audience

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Top Podcasts for the Ski Audience

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Hidden Gem Podcasts for the Ski Audience

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Top Press & Media for the Ski Audience

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Hidden Gem Press & Media for the Ski Audience

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Top Websites for the Ski Audience

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Hidden Gem Websites for the Ski Audience

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Top Email Newsletters for the Ski Audience

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What is the Reach vs Audience Size metric?

A simple reach score that places:

1. The video views or engagements a creator generates against;
2. Their audience size

To identify a creator’s impact with their audience.

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*Reach score = Video views relative to audience size. Social followers in aggregate across all platforms.

*Listens per episode is cumulative across all major podcast platforms.