The Best Content to Create for the Wilderness Adventurer Audience Based On Their Reddit & Organic Search Behaviour

The Purpose of Research

• Better understand the upper funnel behaviours of potential travellers by identifying the primary inquiries posed by the Wilderness Adventurer audience on Search and Reddit. 
• Pinpoint recurring themes within these questions to uncover content opportunities.‍
• Utilize keyword research to find & analyze top-performing Search & Reddit content to unveil key tactics to reach the Wilderness Adventurer audience.

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Key Takeaways

• ‍People who reside in the US, Canada, and Australia are the most interested in nature-fueled journeys.
• ‍Search terms related to Trip Preparations, Origins 101, Nature Filled Accommodations saw the most volume for prospective searches.
• ‍41% of the discussion is focused on visiting places that are “untouched” and brimming with nature.
• ‍Wilderness Adventurers are meticulous in their preparations, ensuring they're ready for everything their expeditions might offer. 
• ‍Wilderness Adventurers are inherently curious, always eager to dive deep into the essence of their destinations. 

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Interest in Wilderness Adventures saw highest search interest between May to August 2023. 

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Searches during Summer for Banff National Park (+137%), Yellowstone National Park (+55%), Backpacking (+52%) & Machu Picchu (+11%) was the highest.

With Fall & Winter seeing the lowest volume of average searches.

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Great Barrier Reef (+5%) also follows a summer seasonal pattern based on Australia’s winter (June to August).

Australia’s summer is during December to February.

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People want to learn about National Parks between May to July.

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Target people in the US, Canada and Australia.

These audiences show the highest search interest across Wilderness Adventure topics. 

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The Wilderness Adventurer audience is making Google queries about:

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Trip Preparations

Wilderness Adventurers are meticulous in their preparations, ensuring they're ready for everything their expeditions might offer. Whether it's anticipating weather changes, securing tickets early, or studying maps to familiarize themselves with upcoming terrains, these explorers are set for any challenge that lies ahead.

Content Ideas

• ‍Radiate Tranquility: Incorporate ASMR-inspired elements such as quiet, calming, and sensorial experiences in content, utilizing raw sounds and documentary-style videography to cultivate a grounding atmosphere.
• ‍Anticipate the Journey: Through vlog-style videos and detailed adventure blogs, Wilderness Adventurers can see in-depth preview and savour the experiences that await on the less travelled path.

Top Search Queries

Organic Content Examples

Key Tactics

• Create calming imagery & sound.
• Share intricate details of the adventures so viewers can immerse themselves in the experience.

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Origins 101

Wilderness Adventurers are not just content with witnessing the beauty of a destination; they are driven by a thirst for knowledge. They seek answers to questions like Who built this? What animals inhabit this area? Why does this place exist? Eager to uncover the events that shaped the place long before their arrival.

Content Ideas

• ‍Build Upon Past Narratives: Build upon previously posted content, weaving backlinks or references that lead to deeper explorations. Just like this deep dive into Crater Lake (1) follows its predecessor, the "7 Wonders of Oregon" (2) post, look for opportunities to elaborate on topics previously touched upon.
• ‍Don’t Be Afraid of Length: Wilderness Adventurers thrive on the thrill of discovery. Craft comprehensive, in-depth articles (around 1K to 3K words) that satiate their thirst for lesser-known facts and details, guiding them through an enriching learning journey.

Top Search Queries

Organic Content Examples

Key Tactics

• Develop a comprehensive guide for tourists.
• Develop multiple content pieces based on individual topics.
• Curate lists highlighting the top activities and attractions.

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Nature Filled Accommodations

For seasoned Wilderness Adventurers, accommodations aren't just about a place to rest; they're an extension of their adventure. They are searching for curated lodgings that merge seamlessly with awe-inspiring destinations. 

Content Ideas

• ‍Epic Places to Camp: Wilderness Adventurers find solace enveloped in nature's embrace. Prepared with their gear, they relish the challenge of self-reliance. Guide them towards their next celestial canopy sleepover with a curation of breathtaking sites.
• ‍Don’t Skimp on the Details: Deliver content that unveils those "hidden gems" of information. For instance, this Banff National Park feature (3) delves into intricacies often overlooked, providing insights adventurers never knew they craved.

Top Search Queries

Organic Content Examples

Key Tactics

• Discover unique accommodations for experienced travelers who embrace challenging adventures.
• Utilize captivating visuals to offer readers a respite and enhance the narrative with contextual imagery.

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Hidden Gem Activities

Wilderness Adventurers are hungry for action and wish to make the most of their time, seeking various activities at each destination. From the erupting geysers of Yellowstone to the majestic volcanoes, their fearless approach, calls for content that is exhilarating. 

Content Ideas

• ‍Discover the Undiscovered: Wilderness Adventurers pride themselves on being the trailblazers of travel. Direct them to lesser-known gems as refreshing alternatives to mainstream spots.
• ‍Hidden Activities in Secluded Spots: While these adventurers choose destinations away from the tech-driven hustle, they thrive on uncovering unique experiences in such places. Be their guide to niche activities in these remote locales.

Top Search Queries

Organic Content Examples

Key Tactics

• Seek out emerging destinations that outshine their popular counterparts.
• Compile a list of shared activities, specifically tailored for secluded, remote destinations.

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Adventure Essentials

For Wilderness Adventurers,  packing isn't just a task – it's the first step in their journey. Whether they're exploring the heart of Europe or a secluded forest, create content that blends practicality & inspiration, to ensure they're prepared, both in spirit and essentials. 

Content Ideas

• ‍Light & Minimal: Wilderness Adventurers are experts in packing smartly for their trips. Offer them guidance on multi-purpose tools and techniques to further minimize their baggage, ensuring they're prepared no matter how challenging the path.
• ‍Tried & True Travel Hacks: Wilderness Adventurers value efficiency. Share with them trusted strategies to elevate their journey, as they're constantly seeking ways to enhance their travel experience.

Top Search Queries

Organic Content Examples

Key Tactics

• Gather proven advice from specialized community forums.
• Highlight products that have garnered acclaim from experienced adventure enthusiasts.

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Among the most popular Reddit threads, users are engaging in the following types of discussions:

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Untouched Places

Be the guide for hidden gem travel.

Wilderness Adventurers want to get away from commercial tourism.

Seek Local Insight
Tap into the wisdom of the residents for genuine insider tips. Use input from locals to unveil hidden, affordable, and tranquil gems away from tourist crowds.

Embrace Nature's Symphony

For Wilderness Adventurers, the pure sounds of nature – be it the rustle of leaves or the gentle lap of ocean waves – are their preferred soundtrack. When recommending destinations, prioritize those that offer this auditory solace.

Craft maps or guides that pinpoint hidden gems to streamline the exploration process for Wilderness Adventurers embarking on backcountry expeditions.

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Seeking Guidance

Create a space for travellers to share tips and ask questions.

Centralize Queries

Design a content repository addressing frequently asked questions & first-timer tips about particular destinations, sourcing from platforms like Reddit for comprehensive answers.

Give Tips for Specific Durations

Provide guidance tailored to trips with defined durations, such as crafting suggestions for an 8-day backpacking excursion through the West Coast Trail, based on real user queries.

Integrate common Q&A and first-timer tips into trip itinerary content, potentially inviting seasoned explorers to address queries, and ensuring novice adventurers feel supported and informed.

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Curiosity Quests

Uncover unique facts about the evolution and background of geological areas.

Childlike Wonder
Engage Wilderness Adventurers with the innate inquisitiveness of a child, delving into the "why", "when", "what", "who", and "how" behind captivating places.

Keep It Simple

Drawing inspiration from forums like r/explainlikei’mfive, produce content that’s both enlightening and light on dense details.

Help Wilderness Adventurers define their travel destinations based on science and geographic qualities in a concise and visually engaging format; utilizing diagrams and visuals for easy comprehension.

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Scenic Snapshots

Use themed photo galleries to help build anticipation and excitement towards different regions.

Paint a Picture with Visuals

Inspire Wilderness Adventurers through captivating images that speak louder than words, drawing them to new destinations.

Create a Theme

Curate collections of images centered around cohesive themes, be it cascading waterfalls, pristine lakes, or breathtaking vistas.

Craft themed collections of awe-inspiring destinations, prioritizing the caliber of the visuals and the narratives they convey.

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Identify This

Provide knowledge of local fauna and flora for Wilderness Adventurers' safety and enjoyment.

Plant & Animal Almanacs
For Wilderness Adventurers, comprehensive plant and animal almanacs provide essential knowledge about the local fauna and flora of their destinations, ensuring a deeper connection to the environment.

List of Things to Avoid
Compile a cautionary guide for Wilderness Adventurers, detailing potentially harmful plants and animals they might encounter during their journeys.

Develop fun games that Wilderness Adventurers can play on the road, such as a "spot the animal" bingo game.

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A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term. 

References:

1. This gorgeous lake was once a mountain. What’s so special about Crater Lake National Park.

2. 7 WONDERS OF OREGON

3. Johnston Canyon Lodge & Bungalows – Cozy Cabins in Banff National Park