Top Performing Content Buckets Q3 2021 on YouTube | Financial Services

The top content buckets for the Financial Services industry in Q3 2021 on YouTube are as follows:

1. Report Debriefs

Best Practices

• Videos are typically longer in length ranging from 10 minutes to over an hour.
• Gather 2+ financial professionals to discuss the topic.
• Use slides and screen recordings from video communication software to enable discussion.
  

Opportunities

• Search for topics relevant to your customers and their interests.
• Show your audience that you care about their financial intelligence.
• Let your audience know how these learnings directly impact their investments with you.

ER30: 0.02x

‍

ER30: 1.9x

‍

ER30: 0.7x

2. Best Financial Practices

Best Practices

• Videos are typically 20 minutes.
• Include a question in a YouTube video thumbnail to increase video views.
• Feature a specialist talking to the audience using graphs & references on a screen.
  

Opportunities

• Educate your audience in ways that will help them use your services.
• Bring personality into your organization with charismatic hosts.
• Tie your services into the main point of the story and show how you can help.

ER30: 0.01x

‍

ER30: 0.2x

‍

ER30: 3.7x

3. Storytelling with Product Application

Best Practices

• Videos are typically 15-90 seconds
• Tell quick stories about using a financial product.
• Try to make your content relatable with celebrity or influencer collaborations.
  

Opportunities

• Feature a storyline that is on brand with your business.
• Use comedy, heartfelt stories or strong personalities to make it relatable.
• Feature your product or service directly in the video, organically.

ER30: 0.3x

‍

ER30: 1.1x

‍

ER30: 1.7x