YouTube Financial Services Content Opportunity Analysis™ Q2 2022

Key Takeaways

‍

Top content opportunities in Q1 2022 in the Financial Services space include:

NFT Releases — Latest NFT Releases and Trends: Videos discussing the latest releases and trends in NFT space, such as Marvel’s Spider-Man digital statue launch.

Money Saving Hacks — Sharing Ways to Save Money:  Videos provide viewers hacks for saving money on their day-to-day expenses and on monthly costs.

Real Estate 101 — Fundamentals of Real Estate Investing: Top videos discuss basic real estate investing strategies such as FHA loans, renting vs buying, and how to “live for free” by buying a duplex.

Inflation — Understanding & Discussing Inflation: In Q4 2021 and Q1 2022, search interest for “inflation” in Canada and the US hit a 5-year high. The top inflation videos on YouTube educated viewers about the state of the economy and how it might affect their wallets.

‍

The top* videos from Q1 2022 published by the following Financial Services creators were analyzed:  

‍

YouTube Content Bucket Definitions

• Money Saving Hacks: Educating viewers on ways to save money on day-to-day purchases and expenses.
• Real Estate 101: Educating viewers on the fundamentals of real estate investing, such as renting vs buying and sharing ways people can generate passive income through real estate. 
• NFT Releases: Videos discussing the latest NFT releases and trends in the NFT space. 
• Inflation:  Videos discussing inflation, tips on how to profit in periods of high inflation, and predictions on the future of currency.
• NFTs 101: Educating viewers about NFTs, discussing if they are a fad or not, and giving tips on how to start investing in them.
• Baller Cards: Videos featuring the most luxurious debit and credit cards.
• Web3: Videos discussing Web3 and the concepts of decentralization and token-based economics. 
• Investing 101: Quick and easy lessons made to teach people about investing. 
• Financial Literacy: Videos explaining financial terms and concepts in an easy-to-understand way.
• Video Responses: Creators reacting to other popular finance videos and offering their opinions on the topic.
• Retirement 101: Videos educating viewers on different strategies to prepare for retirement. 
• Money Mistakes: Videos highlighting common money mistakes to avoid.  
• Crypto Breakdown: Videos breakdown how much cryptocurrencies were worth each month over a specific time period.
• Passive Income: Videos showing viewers how to establish passive income sources.
• Stock Analysis: Videos examining a particular stock in detail and discussing whether to buy or sell it. 
• Investment Platform Review: Videos offer an in-depth look at various investment platforms and teach viewers how to use them.

‍

Content buckets that had the highest views & engagement rate in the Financial Services space include:

‍

Good performing content opportunities in the Financial Services space on YouTube include:

‍

Substandard performing content opportunities in the Financial Services space on YouTube include:

‍

Low performing content opportunities in the Financial Services space on YouTube include:

‍

Viral Callout:

1. Side Hustles 

In the video on the left, GaryVee talks about simple ways to make money online by buying and selling used items.

Tactic to Implement — Podcast Clips: The video clip was from GaryVee’s feature on the Joe Rogan Experience podcast.

2M Views

‍

2. Billion vs Trillion

In the video on the right, Andrei Jikh conceptualizes how much a trillion dollars is. 

Tactic to Implement — Metaphors: The video used metaphors such as time travel to help the viewer visualize the how vast a trillion dollars is. 

2M Views

‍

Content Opportunities:

1. NFT Releases

Latest NFT Releases & Trends. Videos discussing the latest releases and trends in the NFT game, such as Marvel’s Spider-Man digital statue launch. 

Tactics to Implement:

• Crypto-Collectibles: In August 2021, Marvel launched an official set of NFT collectables in honour of ‘Marvel Month’. Brands like Marvel have been jumping into the NFT space to engage with customers and generate a buzz. 
• Similar Interests: In the two examples shown, Andrei Jikh discusses Marvel’s Spider-Man NFTs. His audience on YouTube is primarily male, ages 25-34, which aligns with those who are fans of Spider-Man. Look for ways to connect with your audience in ways outside of finance. 

Top Format:

• Top videos range from 32-60 sec. in length.
• 100% of videos in this category are Shorts. 

2M  Views

‍

1M Views

‍

2. Money Saving Hacks

Sharing Ways to Save Money. Videos teaching viewers simple ways to save money on day-to-day expenses and monthly costs. Some of the top-performing money-saving hacks included:

• Using credit card insurance on rental cars
• Lowering monthly bills
• Tricks to save money when purchasing a car

Tactics to Implement:

• Simple Hacks: Saving money doesn't have to mean giving up your favorite things. Top videos shared ways for viewers to easily save money without requiring them to make significant lifestyle changes.
• Brackets: YouTube videos with additional details in brackets or parentheses can increase click-through rates by 38% by making it easier for viewers to identify the search term they are looking for (the video on the left used “(Free with Credit Card)" in its title).

Top Format:

• Top videos range from 27-35 sec. in length.
• 80% of videos in this category are Shorts. 

3M  Views

‍

524K Views

‍

3. Real Estate 101

Fundamentals of Real Estate Investing. Top videos discuss the basics of real estate investing such as FHA loans, renting vs buying, and how to “house hack” a duplex. 

Tactics to Implement:

• Skits: In the two examples shown, Daniel Iles playfully pretends to be two characters to educate viewers on the subject effectively. Skit videos such as these are a popular video format on TikTok, YouTube Shorts and Instagram reels.
• Video Length & Cadence: Daniel Iles generated a significantly higher views to followers rate than the other creators analyzed in Q1 2022. Daniel's videos were generally Shorts and around a minute in length. Daniel posted an average of 35 videos per month.

Top Format:

• Top videos range from 25-47 sec. in length.
• 100% of videos in this category are Shorts. 

1M  Views

‍

473K Views

‍

4. Inflation

Understanding & Discussing Inflation. In Q4 2021 and Q1 2022, search interest for “inflation” in Canada and the US hit a 5-year high. The top inflation videos on YouTube educated viewers about the state of the economy and what high inflation rates mean for their wallets.

Tactics to Implement:

• Entertaining: Graham Stephan uses light-hearted language and humour to make his finance videos more accessible and enjoyable. He also adds entertaining visuals and pop culture references, helping viewers easily visualize and understand the content he is discussing.
• Credibility: In the video on the left, finance creator Andrei Jikh, cites the opinion of American billionaire, Charlie Munger. Quotes from notable people can help add credibility to informative videos on YouTube.

Top Format:

• Top videos range from 1-28 mins. in length.
• 90% of videos in this category are traditional YouTube posts over Shorts.

4M Views

‍

377K Views