How the Bikes & Bike Accessories Industry Increased Ad Spend by +63% in Q3 2022

Key Takeaways

The Bikes & Bike Accessories industry increased ad spend significantly in July 2022 with a +77% increase MoM in the US. Here’s how:

Ad Spend — By Platform: Ad spend on Facebook, Display, Instagram, and YouTube has continually increased since January 2022, with Facebook experiencing the most significant increase in Q2 2022. Facebook received the highest ad spend ($11.6M) followed by Display ($3.0M) and Instagram ($2.8M). 48% of the total OTT spend was allocated to streaming services other than Hulu, Pluto TV, Peacock, Tubi and Paramount. The top publishers for display ads was Bicycling ($297K) followed by Drudge Report ($215K). 

Ad Spend — By Brand: The top advertiser in the Bike & Bike Accessories category was Aventon ($6.3M) followed by Lectric eBikes ($2.5M) and Rad Power Bikes ($1.5M).

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The Bikes & Bike Accessories industry increased ad spend significantly in July 2022 with a +77% increase MoM.

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Facebook received the highest ad spend ($11.6M) followed by Display ($3.0M) and Instagram ($2.8M).

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Ad spend on Facebook, Display, Instagram, and YouTube has continually increased since January 2022, with Facebook experiencing the most significant increase from Q1 to Q2 2022.

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The top advertiser in the Bike & Bike Accessories category was Aventon ($6.3M) followed by Lectric eBikes ($2.5M) and Rad Power Bikes ($1.5M).

The top publishers for display ads was Bicycling ($297K) followed by Drudge Report ($215K). 

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Top Facebook ads in terms of ad spend included the following: 

Total Spend: $11.6M

Share of YTD Spend: 60%

Top Brands:

Aventon: $4.7M

Lectric eBikes: $1.62M

BeeCool Bikes: $721K

Spend: $911K Impressions: 122M

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Spend: $531K Impressions: 71M

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Spend: $371K Impressions: 49M

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Spend: $345K Impressions: 45M

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Top Display ads in terms of ad spend included the following: 

Total Spend:$3.0M

Share of YTD Spend:15%

Top Brands:

Aventon: $1.0M

Rambo Bikes: $592K

Brompton Bicycle: $588K

Aventon

Spend: $449K | Impressions: 167M

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Spend: $173K | Impressions: 48M

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Brompton Bicycle

Spend: $128K | Impressions: 17M

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Spend: $99K | Impressions: 12M

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Top Websites:

bicycling.com : $297K

drudgereport.com : $215K

yahoo.com : $139K

bikeforums.net : $70K

budgettravel.com : $55K

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The following were the top YouTube ads in terms of ad spend. Top ads focused mainly on electric bikes. 

Total Spend: $1.8M Share of YTD Spend: 9%

Top Brands:

Cyrusher: $881K

Anywhere Bikes: $391K

Rad Power Bikes: $358K

Anywhere Bikes

Rugged Edition

Spend: $346K

Impressions: 19M

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Cyrusher

Kommoda

Spend: $94K

Impressions: 5M

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E-Bike (XF900)

Spend: $451K

Impressions: 25M

Click to View 

Rad Power Bikes

Rad Power Bikes

Spend: $89K

Impressions: 5M

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OTT ad spend spiked in April 2022 with Academy Sports + Outdoors’ 15 second ad. 48% of the total OTT spend was allocated to streaming services other than Hulu, Pluto TV, Peacock, Tubi and Paramount. 

Spend: $18K | Impressions: 742K |Click to View 

Total OTT Spend:$78K

Share of YTD Spend:0.3%

Top Streaming Services:

*Other includes all streaming services outside of Hulu, Pluto TV, Peacock, Tubi and Paramount.

Spend is a directional approximation and does not include retargeting, or behavioural targeting. Search not included. Spend YTD as of 09/29/2022.