Top Performing Content Buckets Q3 2021 on Instagram | Food & Beverage

The top content buckets for the Food & Beverage industry in Q3 2021 on Instagram are as follows:

1. Where to Find Products Locally

Food and beverage companies using reels to celebrate and show their audience where they can shop for their products.

Best Practices

• 9:16 Ratio Videos
• Let your audience know where they can buy products in store.
• Find unique ways to showcase product offerings.

Opportunities

• Get team members to head to local stores and showcase where products are.
• Show full range of offerings and flavours for audience members.
• Get personal with your videos and why people should go and buy!

Likes: 350 | Views: 6K

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Likes: 1.2K | Views: 39.7K

2. Giveaways & Contests

Food and beverage companies offering the chance to win unique prizes in return for engagement and shares.

Best Practices

• Image Posts
• Partner with other brands or giveaway your own product.
• Share an image of the contest prize with a captivating caption.

Opportunities

• Communicate a specific reason for hosting a giveaway such as a new product line launch.
• Set terms that will enable the audience to engage and share content for extended visibility.
• Giveaway merch or unrelated branded products to get audience members immersed in brand recognition.

ER: 3.1%

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ER: 2.9%

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ER: 2.9%

3. New Product Drops

Food and beverage companies using new products for content and to get their audiences excited. 

Best Practices

• Single Image or Video Posts
• Put your latest product drops, new flavours and concepts on blast for your audience.
• Set the stage for clean product photography.

Opportunities

• Use the caption to bring the new changes to light for your audience to get excited.
• Let your audience know where and when they can grab the new product.
• Create a call to action to learn more about the product with your link in bio.

ER: 2.1%

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ER: 1.2%

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ER: 0.9%