Supporting a Digital Grocery Flyer With Paid Ads

Walmart increased their monthly Facebook ad spend for digital flyers by +93% to $69K. This led to an 8% increase in web traffic to Walmart’s digital flyer page. 

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Walmart ads are product focused and the copy does not use the words “digital flyer”, despite the ad directing users to the flyer page.

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In contrast, competitors such as Superstore and Loblaws launched their digital flyer campaign by serving general awareness ads which resulted in a +136% and +141% increase in web traffic to the digital flyer page.   

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